Terms of Service

The service is provided by Klarity Ltd ("Klarity", "we", "us", or "our"), a company registered in England and Wales, whose registered office is at 167–169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom.

These Terms apply to the customer entering into this agreement ("you" or the "Customer"). The service is intended for businesses only and is not directed at consumers. By accepting these Terms, you confirm that you are using the service in the course of a business and that you have authority to bind that business to these Terms. The consumer protections available to individuals acting outside their trade, business, or profession do not apply to this agreement.

These Terms, together with our Privacy Policy and any order or plan details you accept, form the entire agreement between us and replace any prior discussions or arrangements. Any terms you seek to impose (for example, in a purchase order) do not apply unless we have expressly agreed to them in writing.

Klarity provides a software-as-a-service platform that helps businesses measure and analyse their visibility within AI answer engines such as ChatGPT, Gemini, and Perplexity. The service includes monitoring how often a brand, its competitors, or specified prompts appear in AI-generated responses, tracking sentiment and citations, and providing related analytics, reports, and recommendations.

The specific features available to you depend on the plan you select, as described on our website. We grant you a limited, non-exclusive, non-transferable right to access and use the service for your own internal business purposes during the term of this agreement.

The service is designed to provide measurement and analytics. It does not guarantee or influence your brand's visibility, sentiment, or ranking within any AI engine, and it does not provide strategic, legal, financial, or professional advice. You remain responsible for any decisions you make based on the information the service provides.

You are responsible for the prompts, brands, URLs, and other inputs you provide ("Inputs"), and you confirm that you have all rights and permissions necessary to provide them. If you breach this section, we may suspend or restrict your access, giving notice where reasonably practicable, and may terminate this agreement in accordance with section 11.

We aim to make the service available reliably, but we do not guarantee that it will be uninterrupted or error-free. The service depends in part on third-party AI providers and other external services whose availability is outside our control. We may carry out maintenance, and we will give reasonable notice of any planned maintenance likely to cause significant disruption.

We may make reasonable changes to the service, including to improve it, reflect changes in technology, or comply with the law, provided such changes do not materially reduce its core functionality. We may also change the set of AI engines covered by the service at our reasonable discretion. We will notify you of any material changes in good time.

The fees for the service are set out in the plan you select, as shown on our website or in your order. Unless stated otherwise, all fees are exclusive of VAT, which will be added where applicable.

Payments are processed by our payment provider, Stripe. By subscribing to a paid plan, you authorise us (via Stripe) to charge the applicable fees to your chosen payment method in advance for each billing period (monthly or annual, as selected). Subscriptions renew automatically at the end of each billing period unless cancelled in accordance with section 11.

If a payment is not made when due, we may, after giving notice and a reasonable opportunity to pay, suspend your access to the service until the outstanding amount is paid. We may charge interest on overdue amounts at the rate set out in the Late Payment of Commercial Debts (Interest) Act 1998.

You retain all rights in the data, content, and materials you provide to the service ("Customer Data"). You grant us a non-exclusive licence to host, process, and use Customer Data only as necessary to provide and improve the service and to meet our obligations under these Terms.

We process personal data in accordance with our Privacy Policy and applicable data protection law, including the UK GDPR and the Data Protection Act 2018. On termination of this agreement, and on your request, we will delete or return Customer Data that remains stored with us, except where we are required by law to retain it.

The service is provided with reasonable care and skill. To the fullest extent permitted by law, and except as expressly set out in these Terms, all other warranties, conditions, and terms, whether express or implied, are excluded.

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by law.

Subject to the paragraph above, we will not be liable to you for any loss of profits, loss of business, loss of anticipated savings, loss or corruption of data, or any indirect or consequential loss, in each case whether arising in contract, tort (including negligence), or otherwise.

Subject to the foregoing, our total liability to you arising out of or in connection with this agreement, whether in contract, tort, or otherwise, shall not exceed the total fees paid by you to us in the twelve (12) months immediately preceding the event giving rise to the claim.

You agree to indemnify us against any third-party claims, losses, or costs arising from your unlawful use of the service or your breach of these Terms.

This agreement begins when you first accept these Terms and continues for as long as you use the service or maintain an account.

You may cancel a monthly subscription with effect from the end of the current billing period, and an annual subscription with effect from the end of the current annual term. Cancellation can be made through your account or by contacting us in writing.

Either party may terminate this agreement with immediate effect by written notice if the other party commits a material breach that is not remedied within 30 days of being asked to do so, or becomes insolvent or unable to pay its debts.

On termination, your right to use the service ends and we will deactivate your account. Fees already paid are non-refundable except where the termination results from our uncured breach. Any provisions intended to survive termination (including those on intellectual property, liability, confidentiality, and governing law) will continue to apply.