Privacy Policy
Last updated: June 28, 2026
This Privacy Policy explains how Klarity collects, uses, and protects your personal information when you use our website and services, and sets out your rights under data protection law. By using our services, you agree to the handling of your information as described in this policy.
1. Who we are
Klarity provides a software-as-a-service platform that helps marketing teams monitor how their brand appears within AI answer engines such as ChatGPT, Gemini, and Perplexity.
For the purposes of UK data protection law, the data controller is Klarity Ltd, whose registered office is at 167–169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom.
If you have any questions about this policy or how we handle your information, you can contact us at hello@useklarity.co.
2. Information we collect
We collect and process the following categories of information:
Information you provide to us
When you create an account, request a demo, or contact us, we may collect your name, work email address, company name, and any details you choose to include in your communications with us.
Account and usage data
When you use the platform, we process the brands, competitors, prompts, and settings you configure, along with the results and reports generated for you. We also collect technical information about how you interact with the service, such as pages visited, features used, and the date and time of access.
Device and log data
We automatically collect certain information from your device, including your IP address, browser type and version, operating system, and diagnostic data, which we use to operate, secure, and improve the service.
Payment information
If you purchase a paid plan, payment is handled by our third-party payment processor. We do not store or process your full card details ourselves.
3. How we use your information
We use your information on the following lawful bases under UK GDPR:
To perform our contract with you — to create and manage your account, deliver the service, generate your reports, and provide customer support.
For our legitimate interests — to operate, secure, maintain, and improve the platform, to understand how it is used, to prevent fraud and misuse, and to communicate with you about your account and service updates.
With your consent — where required, for example to send you marketing communications. You can withdraw consent at any time.
To comply with a legal obligation — for example, to retain records required by law or to respond to lawful requests from authorities.
6. Where your information is stored and international transfers
Your personal information is stored on secure servers located in the European Union (Ireland). We selected an EU data region to ensure your information is protected to high data-protection standards.
Some of our service providers may process limited data (such as payment processing or analytics) outside the United Kingdom or European Union. Where your information is transferred internationally, we ensure an appropriate safeguard is in place — such as an adequacy decision, the UK International Data Transfer Agreement, or equivalent standard contractual clauses — so that your information continues to be protected to UK and EU standards.
7. How long we keep your information
We keep your personal information only for as long as necessary to provide the service and to fulfill the purposes set out in this policy, including to meet any legal, accounting, or reporting obligations. When information is no longer needed, we delete or anonymize it. You can ask us to delete your account information at any time, subject to any retention we are legally required to maintain.
8. How we protect your information
We use appropriate technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Your rights
Under UK data protection law, you have the right to:
- access the personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your information in certain circumstances;
- object to or request that we restrict our processing of your information;
- request a copy of your information in a portable, machine-readable format; and
- withdraw consent at any time where we rely on it.
To exercise any of these rights, please contact us at hello@useklarity.co. We may need to verify your identity before responding, and we will respond within the timeframes required by law.
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk. We would, however, appreciate the chance to address your concerns before you approach the ICO, so please do contact us first.
10. Your California privacy rights (CCPA/CPRA)
This section applies to residents of California and supplements the information in this Privacy Policy. It is provided in accordance with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the "CCPA").
Categories of personal information we collect
In the past 12 months, we have collected the following categories of personal information from California residents:
- Identifiers — such as your name, work email address, company name, and IP address.
- Commercial information — such as the plan you have purchased and records of your use of the service.
- Internet or network activity — such as pages visited, features used, and diagnostic data about how you interact with the service.
We collect this information directly from you, automatically through your use of the service, and from the service providers who help us operate the platform. We use it for the purposes described in the "How we use your information" section above.
We do not sell or share your personal information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising, as those terms are defined under the CCPA. We have not done so in the past 12 months.
Your rights
If you are a California resident, you have the right to:
- Know and access the categories and specific pieces of personal information we have collected about you;
- Delete the personal information we hold about you, subject to certain legal exceptions;
- Correct inaccurate personal information we hold about you;
- Opt out of the sale or sharing of your personal information (note: we do not sell or share your information, so there is nothing to opt out of); and
- Not be discriminated against for exercising any of your privacy rights.
How to exercise your rights
To exercise any of these rights, please contact us at hello@useklarity.co. We may need to verify your identity before responding. You may also authorize an agent to make a request on your behalf. We will respond within the timeframes required by the CCPA.
11. Children's privacy
Our service is intended for businesses and is not directed at anyone under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
12. Links to other websites
Our service may contain links to third-party websites that we do not operate. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.
13. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the updated version on this page and revise the "Last updated" date above. Where the changes are significant, we will provide a more prominent notice. We encourage you to review this page periodically.
14. Contact us
If you have any questions about this Privacy Policy or how we handle your information, please contact us at hello@useklarity.co.